Holy Mary, Mother of Cyberspace, last Friday was a shit storm on the good ole' interwebz!! My twitter feed was
constipated dominated all damn day by Twihards either excited beyond belief, or wicked disappointed in the "final" Eclipse trailer which premiered on The Oprah Show.
Wait.....whadda fuck?!? The Oprah Show?!?
Well...that's certainly a "cutting edge" decision from the genius folks in Summit's marketing department. And by cutting edge I mean so catastrophically stupid and devoid of common sense it's mind boggling to those of us with even a sub-par IQ. What the hell is in the water at Summit's corporate headquarters that causes what I assume are relatively intelligent human beings to make such epically idiotic marketing decisions?
I imagine the board room convo went something like this:
Marketing Genius #1: "Well, the New Moon trailer premiered on the MTV Video Awards. We shot pure Twi-adrenaline right into the arms of our target audience, whipping the fandom into a frenzied tidal wave that we rode straight through to opening weekend. As a result, the movie broke box office records and went on to earn eleventy-gaziilion dollars for the studio."
Marketing Genius #2: "Fuckity-fuck, we can't have that happening again, our actors might get huge egos and demand decent salaries! Let's try something new. Let's scare the shit out of the fandom by firing the editor while we're balls-deep in post production, and then start rumors that we don't like Slade's cut of the movie, and we need last-minute reshoots. Then, we'll threaten to hire Hardwicke to do them."
Pimply-Faced Intern: "But Sir, that's all true."
Marketing Genius #2: "SHUT IT you little pisstard - and refill my Jack & Diet Coke. Then, let's put together a trailer that has zero of our core story, angle it to attract men to see the movie by stuffing it full of action & CGI, and then premiere it on a show that airs during the day and to a demographic of almost exclusively women ages 25-60, therefore COMPLETELY missing our target market!"
Marketing Genius #1: That's absolutely brilliant. We are officially smarter than God. Do you think we'll get a raise?
Marketing Genius #2: Does Kristen Stewart smoke weed?!?
Okay, before you all crucify me, let me just say that I do love Oprah, and I didn't hate the trailer. I just wasn't blown away by it. And damnit, considering all the hype and secrecy surrounding the making of Eclipse, I wanted so fucking much to be shocked & awed. I was shocked, but not awed.
Here's my reaction vid from the YouTube Channel:
Natch, my hubby, being a testosterone-based life form, thought the trailer was "badass" and now he's more excited for 6/30 than I am. Apparently, Alice going all "Matrix & shit" is hot. Whatever.
As for me, I just wanted more of Edward and Jacob in a pissing match over Bella (cough*tentscene*cough), and more of deliciously horny Edward almost losing his shit and straight-up impaling Bella in his bedroom (ahem*leg-hitch*ahem) on that coppery-silk bedding which I am in LOVE with and of course, can't find anywhere.
Hence, my preference for the new "mash-up" trailer which makes me feel oh, so much better:
Oh, and let me just ring in on the ring.
I've heard many people say it's hideous and they hate it, yet it fits Steph Meyer's description from Eclipse, nearly exactly. You can't bitch that you want absolute, by-the-book authenticity and then whine like Jessica's New Moon zombie rant when you get what you asked for. Besides, something tells me that Kristen saw that ring and said "Hot Damn...that's so fucking ugly that I want it."
Hell, don't tell me that if Edward tried to slip that puppy on your finger you'd balk. The boy could offer me a plastic spider ring from a gumball machine at Wal-Mart and as long as it meant I was getting laid on Isle Esme, I'd be grinnin' like a cat shitting razor blades.